Friday, January 30, 2009

West Elm gets it right

Sooooooo many companies have used Inaugural or Obama-campaign rhetoric to sell their products in the new year (IKEA's "Embrace Change" campaign being first and foremost in my mind).

I left work this afternoon to grab a bite to eat around Metro Center and on my way back, I did a double take when I saw the above language on West Elm's window. I found myself standing in the middle of the sidewalk smiling. There's just something about the play on words that I really love, especially the "Oval or Otherwise" phrase. So cute.

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